FOR THE SALON OWNER READY TO LEAD
From Behindthe Chair toC.E.O.
The Ultimate Salon Blueprint helps salon owners build profitable, predictable businesses with stronger teams, better systems and more freedom.
GET THE FREE SALON PROFIT TOOL →
30+
YEARS A SALON OWNER
★★★★★Trusted by salon owners across the UK & beyond
Front of House
Winning
— Choose your starting point —
Ways to work with Richard
The 90-Day Salon Reset
8-stage analysis of your salon, creating a new plan for the future designed to optimise profitability and team performance, built around you.
£997
The Ultimate Salon Blueprint Course
49 Lessons, videos and worksheets to create your Ultimate Salon
£497
1:1 Business Coaching
Private coaching built around your salon. We set the targets, fix the bottlenecks and hold you to the plan until the business runs the way you want it to.
From £160
per month
Speaking & Events
Keynotes and live training days for salon groups, brands and industry events. Richard is booking dates now for conferences, in-house teams and awards nights.
On request
The Ultimate Salon Blueprint
Every chapter ends with an exercise to bring the book to life.
✦ Strong foundations for a more profitable salon.
✦ Less stress, more clarity and greater control.
✦ A practical guide to keep beside you as you build your salon.
✦ Your numbers explained — simply and practically.
✦ Simple psychology tools to help you think like a business owner.
✦ A 90-day plan to get started.
£19.95
Paperback · includes UK delivery
90-DAY SALON RESET
Eight steps. One 90-Day transformation.
From busy salon owner to confident business owner.
Over 90 days, we work through the eight areas that determine whether your salon simply keeps you busy
or becomes a profitable business that can grow without depending on you for everything.
Each step builds on the one before it, giving you a clear route from where you are now to the business you actually want.
01
Clarity & Focus
Days 1–10
Understand exactly where your salon is today.
We identify what’s working, what isn’t, the bottlenecks and the numbers that matter,
so you know what to focus on first.
02
✦
Strategy & Positioning
Days 11–25
Make sure you’re building the right salon, for the right client. We shape your model,
positioning, services and brand into a strategy
that gives your business clear direction.
03
✦
Financial Foundations
Days 26–35
Know your numbers. Control your business.
We analyse revenue, costs, margins and
profitability so you can stop guessing and
start making decisions from facts.
04
✦
Pricing for Profit
Days 36–45
Build pricing that properly rewards the
business. We refine your prices, margins
and service structure so every client and
every hour drives a better result.
05
✦
Team Systems
Days 46–60
Build a team that doesn’t need constant
managing. Create clear systems, expectations
and accountability so your team can take
more ownership of the salon’s success.
06
✦
Client Experience
Days 61–72
Turn a good appointment into a reason to
return. We map the full client journey and
improve the moments that drive loyalty,
recommendations and lifetime value.
07
✦
Leadership & Culture
Days 73–82
Become the leader your salon needs next.
Set the standard, communicate clearly and
build a culture where your team knows
what’s expected and why it matters.
08
✦
Freedom & Growth
Days 83–90
Build a salon that can grow without
consuming you. Bring everything together
into a system that gives you more control,
stronger profit and more freedom.
Result
90-Day Outcome
A clearer business. Better numbers. A stronger team.
And a salon that works for you — not the other way around.
The Ultimate Salon Blueprint Course
49 Lessons, with videos, worksheets and downloads.
✦ Stage 1 - Leadership and Mindset
✦ Stage 2 - Team and Culture
✦ Stage 3 - Pricing Strategies for More Profit
✦ Stage 4 - Profit and the Key Numbers
✦ Stage 5 - Consistent Guest Experience
✦ Stage 6 - Build Your Salon Systems
✦ Stage 7 - Old School Marketing
✦ Stage 8 - Successful Salon Owner Habits
All the key areas to build your "Ultimate Salon".
£497
On stage & on the floor
An award-winning salon owner
Salon owners can feel trapped, overworked and overwhelmed.
✦ Working longer hours than anyone on your team
✦ Brilliant behind the chair, unsure as the boss
✦ Revenue is up, but profit never seems to follow
✦ The business slows when the owner steps away
Get your FREE Salon Profit Tool
Answer 20 questions to see exactly where profit is leaking, plus the three moves that will move the needle fastest.
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A clear profit score across six key areas
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Personalised, prioritised action steps
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Instant results, no cost, no call required
—The Ultimate Salon Community—
You don't have to figure this out alone.
Join a room of salon owners working through the same seven pillars, with weekly training from Richard and honest conversation about what's actually working.
—The promise—
A clearer path. A stronger business. A life you love.
The Ultimate Salon Blueprint is a step-by-step system for the owner who's done trading their freedom for revenue.
We rebuild your business so it's profitable, predictable, and built to give you back your time.
It's time to build your business, not just work in it.
Richard Wallace
Founder · Ultimate Salon Coach
